Campaign Brief
Join us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.
Campaign Brief
How to Position Your Product for a Successful Launch with Mark Pecota from LaunchBoom
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Wondertree Media
In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo.
In our conversation, we discuss why product positioning is so critical for a successful launch, strategies for testing your positioning before launching, and how to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat. Even if you've already launched your product, you will still get a lot from this episode.
View the video and show notes at: https://wondertreemedia.com/podcast-001-how-to-position-product-launch/